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Database Management and Plan Administration
At ACS, we maintain several different databases for various customers. Our largest database is over 3 million customer records dating back fifteen years. Each week an additional 20,000+ records are added. We can develop custom programming tailored to administration of specific data needs.

Our 30+ years of direct marketing and database experience has also taught us other essential factors which contribute to the success of a customer loyalty program, some of which include:

• The importance of acquiring and maintaining fresh information through timely database updating and data enhancing
• Front-end and Back-end Data Analyses
• Testing and applying proven research methods for identifying and segmenting the most productive customer groups to market to and when
• Knowing how to properly utilize the data analysis for custom developing powerful loyalty programs
• Executing the marketing program using highly-skilled resources, experienced in product and service cross-selling techniques
• Professional, courteous and well-trained representatives for call center marketing applications

Successful New Customer Acquisition programs require more planning, preparation, interpersonal skills and experience than most marketers realize.

Advanced Telephone Promotions is our outbound communications division.

Don't look at ACS as a telemarketing company. Our services and experience in applying innovative marketing techniques for consumer-related new business acquisition campaigns, sets us far apart from our "perceived" competition.

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Project Planning
Our integrated marketing plan for each project is usually unique and based on consultation sessions with our customer. By working closely together with our clients and learning their products and services in depth, we have developed a wide array of successful campaigns over the years, while being sensitive to the privacy of our customers' data.

ACS supports all initiatives for Do Not Call registries and we adhere to all state and federal government restrictions. We call in either a manual or predictive environment and our history has taught us the most efficient tool to use and when.

We also offer script writing assistance, which may prove invaluable for many marketing campaigns, when you consider our staff has over 30 years experience in the direct marketing industry.

About Our People
At ACS, we owe much of our success to hiring and keeping good people, and we realize the value added to a customer campaign by matching the individual representative's talents to the appropriate client marketing program.

And it's also about respect… ACS has one of the lowest turnover rates in the industry. Our belief is that satisfied employees translate into exceptional results. All of our employees have a performance-based compensation bonus plan to support their competitive base pay.

Our experience has shown that our sincere personal approach, and our focus on, and firm dedication to, customer satisfaction make our commitment to the client an ongoing relationship mutually beneficial to all.

Our primary business is direct marketing communications, and through the diligent efforts of our experienced management and those of our dedicated employees, we are recognized in Michigan as one of the leaders in the industry.